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Trend room is an online store of luxury accessories. The main concept of brand identity is a very expensive minimalistic look.  The idea was based on a black and white style, always classy, the blue color helps to stress main points and makes the brand stand out. The clean sans-serif fonts were used in the logo concept, combined with hand-written fonts that looks modern and fashionable.  The brand is focused on a female audience of high social level. 

MOODBOARD

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LOGO SKETCHING

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COLOR PALETTE

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STATIONERY

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PACKAGING

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WEBSITE

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INSTAGRAM

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